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Programme Details

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Bachelor in Business Development

Course Includes

  • Intake:February and September
  • Duration:3 years
  • Mode:On Campus
  • Language:English
  • RNCP:
  • Certification:Level 6
  • College:Alternis Business School
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Bachelor in Business Development

3-year Bachelor programme leading to the “Business Development Manager” qualification RNCP Level 6 qualification awarded by FORMATIVES, under agreement with Alternis Business School.

EDUCATIONAL OBJECTIVES

Organisations (small and large companies, associations and public institutions) operate in highly competitive environments and must continuously adapt to ecological and digital transitions. The growth of e-commerce, phygital strategies and personalised offerings has a strong impact on business development strategies.

In the non-profit sector, digital transformation supports innovation and the modernisation of tools, improving transparency and efficiency in resource management.

This qualification aims to train professionals capable of driving innovation, identifying opportunities aligned with CSR challenges, and implementing responsible development strategies based on marketing plans and project management.

Curriculum

YEAR 1

BUSINESS MANAGEMENT
  • Introduction to Accounting
  • Mathematics Applied to Finance
  • Fundamentals of Business Law
  • Entrepreneurship Basics
CORPORATE CULTURE
  • Introduction to Market Research and Business Models
  • Fundamentals of Economics
  • Contemporary History and Geopolitics
  • CSR Transformation
  • Marketing Fundamentals
  • Introduction to Corporate Communication
MANAGEMENT & HUMAN RESOURCES
  • Political and Social Culture
  • Intercultural Fundamentals
  • Personal Development
TOOLS & RESOURCES
  • Introduction to AI and No-Code Tools
  • Office Software Practice
SALES TECHNIQUES
  • Introduction to Sales
PROFESSIONAL SKILLS DEVELOPMENT
  • Student Association Involvement
  • Career Guidance and Professional Coaching
  • Written Communication – Project Voltaire
  • Business Game
  • Public Speaking Fundamentals
  • Career Conferences
  • Professional English and French

YEAR 2

BUSINESS MANAGEMENT
  • Financial Accounting
  • Introduction to Financial Analysis
  • Advanced Business Law
CORPORATE CULTURE
  • Corporate Strategy Fundamentals
  • Contemporary Economic Issues
  • Societal and Environmental Transition
  • Marketing Mix
  • Corporate Communication
MANAGEMENT & HUMAN RESOURCES
  • Introduction to Human Resource Management
  • Intercultural Management
  • Interpersonal Communication
TOOLS & RESOURCES
  • Project Management Fundamentals
  • Application of AI and No-Code Tools in Management
  • Advanced Office Software Practice
SALES TECHNIQUES
  • Sales Strategy Planning
  • Sales Techniques
PROFESSIONAL SKILLS DEVELOPMENT
  • Student Association Involvement
  • Written Communication – Project Voltaire
  • Career Conferences (HR, Finance, Purchasing & Logistics, Marketing & Communication)
  • Business Game
  • Cross-disciplinary Project
  • Public Speaking – Current Issues
  • Professional English and French

MODULES

Module 1 – Organisational Development Strategy
  • Applied Market Research and Sector Monitoring
  • Strategic Diagnosis and Policy
  • Research and Monitoring Techniques
  • Business Law
  • Data Analysis
  • Development Strategy
  • Public Tenders
  • Strategic Public Speaking
Module 2 – Marketing & Communication Action Planning
  • Customer Marketing Management
  • Marketing Strategies
  • Responsible Innovation and Offer Structuring
  • Eco-design
  • Digital Marketing and Omnichannel Acquisition
  • Brand Platform Development
  • Influence Communication, Media and Digital Visibility
  • Collaborative Partnership Strategies
Module 3 – Project Management
  • Project Management
  • Project Scheduling
  • Risk Management
  • Stakeholder Communication
  • Communication Strategy
  • Development Actions
Module 4 – Team Management
  • HR Fundamentals and Proximity Management
  • Digital Transformation Management
  • Interpersonal Communication and Meeting Facilitation
  • Team Performance Analysis
Module 5 – Financial & Operational Management
  • Project Financing and Transition Financing
  • Management Control
  • Budget Management
Module 6 – Professional Skills
  • Information Management and Communication Tools
  • Negotiation
  • Operational Multimedia Communication Tools
  • Digital Tools and Process Automation
  • Professional English and French

Career Opportunities

  • Business Development Consultant
  • Regional or Area Manager
  • Profit Centre Manager (store, agency, business unit)
  • Business Development Manager
  • Acquisition, Affiliation and Partnerships Officer
  • Commercial Development Officer
  • Local or Economic Development Officer
  • Expansion Manager
  • Development Project Officer