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Bachelor's in Manager of Business Development

Bachelor's in Manager of Business Development

Course Includes:

  • Intakes:February and October
  • Duration:3 Years
  • Credits:180 ECTS
  • Mode:On Campus
  • Language:English
  • RNCP:RNCP38602
  • Certification:Level 6 (EQF)
  • College:ESMA School
  • Fees:Please contact admissions
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About HEMA Group

HEMA Group is a leading French higher education group focused on delivering career-oriented and industry-driven education. With over 30 years of expertise, HEMA combines academic excellence with practical learning to prepare students for success in today's global job market.

HEMA offers programmes in Business, Management, Marketing, Human Resources, Finance, International Trade, and Digital Transformation, designed to develop the skills and professional competencies required by modern industries.

With RNCP-certified qualifications and a strong focus on employability, HEMA empowers students to achieve their academic and career goals through quality education and real-world learning experiences.

Programme Overview

The Business Development Manager drives commercial performance by designing and implementing strategic action plans aligned with business objectives. Working closely with sales and marketing teams, graduates develop, manage and grow client portfolios while identifying new business opportunities.

The role may involve:

Managing a sales territory or region

Developing strategic and key accounts

Leading commercial activities within a branch or agency

4 Core Competency Blocks

BC01 — Commercial Strategy & Action Planning

  • Market analysis & opportunity identification
  • Commercial action plan development
  • Customer journey design
  • CSR/RSE integration

BC02 — B2B Client Portfolio Development

  • Omnichannel prospecting
  • CRM & AI-driven customer management
  • Client retention and growth
  • Sales process optimisation

BC03 — Complex Contract Negotiation

  • Sales cycle management
  • Discovery & proposal strategy
  • Objection handling
  • Win-win agreement negotiation

BC04 — Commercial Performance Management

  • KPI monitoring & dashboards
  • Data-driven decision making
  • Continuous improvement
  • Stakeholder coordination

Admissions Requirements

Applicants must have either:

  • A Level 5 qualification (Bac+2, BTS, BUT, DUT, or equivalent), OR
  • A Level 4 qualification (Baccalauréat or equivalent) plus 2 years of relevant professional experience, OR
  • Successful completion of Year 2 of a Licence, BUT, or RNCP Bachelor programme.

Exceptional admissions may be considered by the selection jury on a case-by-case basis.

Programme Structure

YEAR 1 — Fundamentals of Retail & Sales: 60 ECTS

Semester 1

  • Fundamentals of Retail and Distribution - 5 ECTS
  • Supply Chain Management - 5 ECTS
  • Sales Techniques and Customer Relations - 4 ECTS
  • Office Software Applied To Retail - 3 ECTS
  • Professional Communication & Business English - 4 ECTS
  • Legal Environment of Retail - 4 ECTS
  • Supervised Project — Retail Store Case Study - 5 ECTS

Semester 2

  • Merchandising and Customer Experience - 5 ECTS
  • Inventory and Logistics Management - 4 ECTS
  • E-Commerce and Store Digitalisation - 4 ECTS
  • Basic Accounting and Financial Management - 5 ECTS
  • Professional English applied to Retail - 3 ECTS
  • Accessibility and Inclusion in Retail Stores - 3 ECTS
  • Internship / Professional Immersion (4 To 8 Weeks) - 7 ECTS

Year Total: 60 ECTS

YEAR 2 — Commercial Strategy & Economic Performance: 60 ECTS

Semester 3

  • Commercial Strategy and Brand Positioning - 5 ECTS
  • Data Analysis and Performance Management - 5 ECTS
  • Building Financial Forecasts - 5 ECTS
  • Digital Marketing And Customer Loyalty - 4 ECTS
  • Labour Law and Human Resources Management - 4 ECTS
  • Supplier Negotiation And Purchasing - 4 ECTS
  • Business English (Intermediate Level) - 3 ECTS

Semester 4

  • Dashboards and Key Performance Indicators (KPIs) - 5 ECTS
  • Corrective Actions and Continuous Improvement - 4 ECTS
  • Presenting Forecasts to Senior Management (Simulation) - 4 ECTS
  • Team Management—Fundamentals - 5 ECTS
  • Recruitment & Onboarding Processes - 4 ECTS
  • Project Management Applied To Retail - 4 ECTS
  • Internship / Work-Study Placement (8–12 Weeks) - 9 ECTS

Year Total: 60 ECTS

YEAR 3 — Team Management & Certification: 60 ECTS

Semester 5

  • Managing Individual and Collective Performance - 5 ECTS
  • Team Cohesion and Conflict Management - 4 ECTS
  • Mobilising Teams in Project Management - 4 ECTS
  • Inclusion And Support Of Employees With Disabilities - 4 ECTS
  • Omnichannel Strategy and Retail Innovation - 4 ECTS
  • Workshop — Certification-Style Case Studies (BC01) - 5 ECTS
  • Professional English (Advanced Level) - 3 ECTS

Semester 6

  • Preparation for Exam — BC01 Professional Simulation - 4 ECTS
  • Preparation for Exam — BC02 Project Presentation - 4 ECTS
  • Preparation for Exam — BC03 Project Presentation - 4 ECTS
  • Mock Technical Interviews & Practice Juries - 4 ECTS
  • Building the Professional Certification Portfolio - 4 ECTS
  • Seminar-Professional Ethics & Regulation - 3 ECTS
  • Final-Year Extended Internship (12–16 Weeks) - 7 ECTS

Year Total: 60 ECTS

Career Opportunities

Graduates may pursue careers such as:

  • Business Developer
  • Key Account Manager (KAM)
  • Account Manager
  • Area Sales Manager
  • Client Relationship Manager
  • Sales Operations Manager (SalesOps)
  • Commercial Strategy Consultant
  • Business Affairs Manager