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Course details

Explore Our Comprehensive Programme

Bachelor in Web Marketing

Course Includes:

  • Intakes:March, June, October
  • Duration:3 Years
  • Mode:On Campus
  • Language:English
  • RNCP:
  • Certification:Level 6 (EU)
  • College:Paris Business Academy
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Bachelor in Web Marketing

A comprehensive bachelor-level qualification aimed at developing strategic, technical, and operational skills in digital and web marketing, preparing students for professional roles in digital communication, campaign management, content creation, SEO, analytics, and digital strategy.

Programme Objectives

  • Build core knowledge of marketing principles, digital environments, and basic online tools.
  • Deepen technical skills and introduce data-driven decision-making.
  • Apply comprehensive digital strategies, manage real campaigns, and prepare for employment.

Studying Benefits

  • Training 100% in English
  • Students are legally allowed to work 20 hrs a week
  • Accommodation: Government Benefit (CAF)

Programme Units

The programme integrates academic knowledge, real-life projects, professional tools and international exposure to deliver a well-rounded business education.

YEAR 1 – Foundations of Web & Digital Marketing

CORE MODULES:

  • Introduction to Digital and Web Marketing
  • Fundamentals of Consumer Behavior in Digital Contexts
  • Web Technologies and Infrastructure
  • Content Creation and Digital Content Management
  • Fundamentals of Social Media Marketing
  • Digital Law, Privacy, and Ethics
  • English for Business and Digital Communication
  • French Language Classes

PRACTICAL SKILLS:

  • Basic website management (WordPress, CMS)
  • Content writing for online platforms
  • Social media campaign basics

YEAR 2 – Developing Core Competencies and Tools

CORE MODULES:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
  • Email Marketing and Marketing Automation
  • Web Analytics and Data Interpretation
  • Content Strategy and Editorial Planning
  • Digital Advertising and Campaign Management
  • Visual Content and Video Marketing
  • Customer Relationship Management (CRM) Tools

PRACTICAL SKILLS:

  • Managing Google Ads campaigns
  • Using Google Analytics to interpret data
  • Producing multimedia content
  • Planning integrated digital campaigns

YEAR 3 – Strategic Application and Professional Integration

CORE MODULES:

  • Developing Integrated Digital Marketing Campaigns
  • Social Media Strategy and Outreach
  • Influencer and Affiliate Marketing
  • Emerging Digital Technologies (AI, AR/VR in marketing)
  • Strategic Market Analysis and Consumer Insights
  • Project Management and Campaign Planning
  • Legal and Ethical Aspects of Digital Marketing
  • Final Capstone Project / Internship

PRACTICAL SKILLS:

  • Designing and executing full digital marketing campaigns
  • Managing cross-channel communication
  • Using emerging tools and technologies

The subjects listed are examples and do not represent a comprehensive syllabus.

Admission Checklist

  • Curriculum Vitae
  • Copy of Passport (First & Last Page)
  • Visa and/or Residence Card (If Any)
  • Motivation Letter
  • Passport Size Photo
  • Work Experience (If Any)
  • Scanned Copy of Application Form (Fully Filled & Signed)
  • Additional Certificates (If Any)
  • Marksheets, Transcripts, Consolidated, Provisional & Degree Certificates for all levels viz. school, high school.
  • English Test Required: IELTS (6)